the Picture above is of me and the Co-Operative PresidentTitle: Creativity/feature in the Public Mind
Written By: Omosun Sylvester
Occupation: Administrative Officer/Publicity
Address: Bells University Of Technology , Ota
Contact: http://us.f532.mail.yahoo.com/ym/Compose?To=Tribalpoetry@Yahoo.Com
“The voice of the BELLS will be heard when he enters the Holy Place before the Lord and when he comes out, so that he will not die. (Exodus 28:3, 4, 31 35)”
What do you think of that introductory presentation, a religious article? No, the context of the story is highlighted in the section of the passage ˜BELLS”, the story I intend to sell is centred on the ˜BELLS” identity, now you can conjure how well the article will be pitched to the media to either feature or review
As the publicist my job is to find a justifiable news peg and get the most out of it. To work harder on angles that is identifiable with or I think more important to the organizations who are sincere and with whom I have developed a professional relationship
This viewpoint has a lot to do with examining the role, importance, function of the creative writer as a publicist in an organization, and of the relative status of the job through the mind of a Nigerian author
Publicist as an occupation has worked wonders for its patrons that were featured on the news media. The marketing of their sales is increased by the exposure they were given by the work of the writer
Every organization needs a promotion and publicity strategy to reach out and create a market for its vision, to make this possible a full-time publicity person would be needed to execute this task. Such a person therefore needed to have a story angle and a design sense.
The media attention the clienteles get in selling its assets to the public is increased when the publicity person does his job i.e. helps to promote the business needs by tapping into the markets,
It is a pleasure to the employer or the person in charge of publicity when his work is published in the print media; because the writer in him finds an outlet were he can use his creative skill to nurture an identity,
Though the job involve the assembly of publicity material of the writers choice, but what gets featured in the final release depends on the medium or the reputation of the writer, therefore the relationship between the publicists and the editor is vital as it works better when both appreciate the others work
Now let us talk of that relationship and how to nurture it;
Is publicity not free media space? Yes it is! But it is also marketing, it involve the sales of a story to the public and it requires financial incentives to cover it all, the best newspapers today are those that get more advertising request, the only space left for free publicity are in feature,
So we expect the job to become more challenging because a publicity person needs to get his works out in these limited space. And he needed to be upbeat, good in public relations and with excellent media contacts.
How well an article is written and the merit of the story is not important in the modern Nigerian setup if he has not developed a professional relationship with the feature editors, and the who is who in the publishing house
Here the creativity of the writer needs to be at its best, to get the attention he personally sought for the feature in contention, he need to know the type of article to present in each section of the newspaper,
A writer have different ways of presenting materials to their readers,; as a review, a text of a journal, a poem, fiction, but yet they are like advertising, though they are two completely different ways to communicate and require different approaches. They tell and sell
Because people are well apt to skip over ad, the advantage herein lies on the publicist to take advantages of the featured section to sell his story, the conviction and enthusiasm of the article will have to come through for media to sit up and take interest and the creativity will therefore attract the attention of the consumers
Here is an example of another story angle
“In African BELLS have been used since the earliest times by our ancestors for signalling purposes, BELLS rings for emergencies and they wake us up in the morning. BELLS call us to school or ritual space, to church, to a meal or meeting, they announce the passage of time . . . and tell remind us of our duty”
This sound and look more like a history lesson, it is, but the angle in the story is cantered on the BELLS identification, Such a beautiful feature promoting a clientele would please a writer immensely, it pleases the editor for being in charge of the feature, it pleases the organization to whom the topicality of the article was published, because to all three; it is a realization that the hard work behind the scenes has yielded results by getting your market in the spotlight.
Every publicist needs a "news hook” something identifiable with the market structure, something new and different, a personality story, look into the history, the heritage, the community, look into you, pretend you are a terrorist spy walking into market taking in point of attack , looking for a hidden treasure.
Read the tense below and tell me what you think
“Make the robe of the ephod entirely of blue cloth, with an opening for the head in its centre. There shall be a woven edge like a collar around this opening, so that it will not tear. Make pomegranates of blue, purple, and scarlet yarn around the hem of the robe, with GOLD BELLS in between them. The GOLD BELLS and the pomegranates are to alternate around the hem of the robe. Aaron must wear it when he ministers. (Exodus 28:3, 4, 31-35)”
This is a good promotional idea for my clientele, the Bells University and it is liable to increase the essence of publicity, it can be featured in the religious section or education, as a commentary or a viewpoint, and it can appear in any part of the newspapers, and interestingly the logo of Bells university of Technology, Ota, have three GOLD BELLS
As we read we see that BELLS are religious artefacts with considerable significance in the multicultural tradition and practices, and as much meaning to the local people as the Liberty Bell does to the American people
How do I do it, get quotes from passages and use it to my advantage? Remember I am first of all a poet, and can recognize the reliability of available news release, a highlight in a book, or editorial in a newsletter, I take advantage of them and then check it with my angle
Written By: Omosun Sylvester
Occupation: Administrative Officer/Publicity
Address: Bells University Of Technology , Ota
Contact: http://us.f532.mail.yahoo.com/ym/Compose?To=Tribalpoetry@Yahoo.Com
“The voice of the BELLS will be heard when he enters the Holy Place before the Lord and when he comes out, so that he will not die. (Exodus 28:3, 4, 31 35)”
What do you think of that introductory presentation, a religious article? No, the context of the story is highlighted in the section of the passage ˜BELLS”, the story I intend to sell is centred on the ˜BELLS” identity, now you can conjure how well the article will be pitched to the media to either feature or review
As the publicist my job is to find a justifiable news peg and get the most out of it. To work harder on angles that is identifiable with or I think more important to the organizations who are sincere and with whom I have developed a professional relationship
This viewpoint has a lot to do with examining the role, importance, function of the creative writer as a publicist in an organization, and of the relative status of the job through the mind of a Nigerian author
Publicist as an occupation has worked wonders for its patrons that were featured on the news media. The marketing of their sales is increased by the exposure they were given by the work of the writer
Every organization needs a promotion and publicity strategy to reach out and create a market for its vision, to make this possible a full-time publicity person would be needed to execute this task. Such a person therefore needed to have a story angle and a design sense.
The media attention the clienteles get in selling its assets to the public is increased when the publicity person does his job i.e. helps to promote the business needs by tapping into the markets,
It is a pleasure to the employer or the person in charge of publicity when his work is published in the print media; because the writer in him finds an outlet were he can use his creative skill to nurture an identity,
Though the job involve the assembly of publicity material of the writers choice, but what gets featured in the final release depends on the medium or the reputation of the writer, therefore the relationship between the publicists and the editor is vital as it works better when both appreciate the others work
Now let us talk of that relationship and how to nurture it;
Is publicity not free media space? Yes it is! But it is also marketing, it involve the sales of a story to the public and it requires financial incentives to cover it all, the best newspapers today are those that get more advertising request, the only space left for free publicity are in feature,
So we expect the job to become more challenging because a publicity person needs to get his works out in these limited space. And he needed to be upbeat, good in public relations and with excellent media contacts.
How well an article is written and the merit of the story is not important in the modern Nigerian setup if he has not developed a professional relationship with the feature editors, and the who is who in the publishing house
Here the creativity of the writer needs to be at its best, to get the attention he personally sought for the feature in contention, he need to know the type of article to present in each section of the newspaper,
A writer have different ways of presenting materials to their readers,; as a review, a text of a journal, a poem, fiction, but yet they are like advertising, though they are two completely different ways to communicate and require different approaches. They tell and sell
Because people are well apt to skip over ad, the advantage herein lies on the publicist to take advantages of the featured section to sell his story, the conviction and enthusiasm of the article will have to come through for media to sit up and take interest and the creativity will therefore attract the attention of the consumers
Here is an example of another story angle
“In African BELLS have been used since the earliest times by our ancestors for signalling purposes, BELLS rings for emergencies and they wake us up in the morning. BELLS call us to school or ritual space, to church, to a meal or meeting, they announce the passage of time . . . and tell remind us of our duty”
This sound and look more like a history lesson, it is, but the angle in the story is cantered on the BELLS identification, Such a beautiful feature promoting a clientele would please a writer immensely, it pleases the editor for being in charge of the feature, it pleases the organization to whom the topicality of the article was published, because to all three; it is a realization that the hard work behind the scenes has yielded results by getting your market in the spotlight.
Every publicist needs a "news hook” something identifiable with the market structure, something new and different, a personality story, look into the history, the heritage, the community, look into you, pretend you are a terrorist spy walking into market taking in point of attack , looking for a hidden treasure.
Read the tense below and tell me what you think
“Make the robe of the ephod entirely of blue cloth, with an opening for the head in its centre. There shall be a woven edge like a collar around this opening, so that it will not tear. Make pomegranates of blue, purple, and scarlet yarn around the hem of the robe, with GOLD BELLS in between them. The GOLD BELLS and the pomegranates are to alternate around the hem of the robe. Aaron must wear it when he ministers. (Exodus 28:3, 4, 31-35)”
This is a good promotional idea for my clientele, the Bells University and it is liable to increase the essence of publicity, it can be featured in the religious section or education, as a commentary or a viewpoint, and it can appear in any part of the newspapers, and interestingly the logo of Bells university of Technology, Ota, have three GOLD BELLS
As we read we see that BELLS are religious artefacts with considerable significance in the multicultural tradition and practices, and as much meaning to the local people as the Liberty Bell does to the American people
How do I do it, get quotes from passages and use it to my advantage? Remember I am first of all a poet, and can recognize the reliability of available news release, a highlight in a book, or editorial in a newsletter, I take advantage of them and then check it with my angle
