The picture show me and some students in my teamThe article below was an internal memo submitted to the pioneer Vice Chancellor of Bells University of Technology, Ota, Ogun state, now the Executive Secretary of the National University Commission
“Peace comes from being able to contribute the best that we have, and all that we are, toward creating a world that supports everyone. But it is also securing the space for others to contribute the best that they have and all that they are”. Hafsat Abiola
In this age of new technologies and innovations, it is becoming all the time more essential to identify and draw on the endless promise they offer for sustainable socio-economic development, this write-up seeks to justify the need for the formulation of a creatively conceived publicity as a new strategic framework of intervention in technological awareness in Africa.
Action is required from several fonts for awareness strategy and publicity is the best linkages in these fonts because it helps with the consciousness of the importance of science and technology in African development
Awareness, use and sales of new technologies and innovations can only be done effectively through creatively conceived publicity, that is what I do more, and as a member of the Association of Nigerian writers couplet with my position as an administrative officer in charge of publicity in the nation’s first private University of Technology it is surely my job, and a welcome one, because I believe that the need for science and technology in our national development is not a new philosophy and it cannot be overemphasized
The ability to communicate scientific concepts to the public is an important asset to the a creative administrator, because the people counts on his knowledge to tell them in their own language that which they sought
The ability to communicate the usefulness of science and technology opens the door and plays a critical role in instilling in young people a curiosity and an interest in science
It is critical that important health or any scientific related concepts be described in terms that the lay public can understand because it is not all these who need technology in the modern Nigerian society are literate enough to completely understand its usage and importance
If the Nigerian writer embraces the creative means of communicating technology the African public will have a better understanding of the importance of science and technology and learn to make many of the important decisions in their lives
Radio and newspapers today needs the conscious technology expert and administrators because they understand creativity in the written word and can creatively communicate the discovery with the science realm through the people in our culture.
Let us take a look at the most successful companies in the world today, Let us look at the ideas behind the sales of their product, we will see that there is always the publicity in the print media that helped them, something identifiable and beautiful with the area of interest, something creative, something in prints that ought to last in our memory and sell its vision to the public mind
How do these big Companies do it?
Well they have good writers that helped them meet daily challenges of accurately translating the often unknowable and simple news of such discoveries into lay language. In many cases, their reporting also attempts to objectively put those discoveries into historical, personal, political, economic, and social context
How can we do it?
You don’t have to be a science writer to talk about technology, of all the journalism professions technology writing may well be the most challenging and yet the most rewarding. The writers are responsible for covering fields that are experiencing some of the most rapid advances in history and their reporting not only can bring exciting news of remarkable scientific achievements, but also inform the public about critical issues to aid public debate on areas of science involving ethics and policy questions,
While many creative writers write for the lay public, many also write for professional audiences, such as scientists, physicians, and engineers. Also, while many of us may be full-time staff writers/publicist for their organizations, many others may be free-lancers, paid by the story or the book for their creatively conceived publicity.
I have put up this argument with the Writers body during the just concluded writers festival at Lagos State University and also to Professor Julius Ameobi Okojie; seeking his input through his experience in the science realm since 1969 to date
Technology study may well be the most rewarding to a writer/staff based in a Science institution because the writer interact and is at times responsible for covering fields that are experiencing some of the most rapid advances in history through his Administrative tendencies and his reporting not only can bring exciting news of remarkable scientific achievements but also confirms that no one need to be a science writer to talk about technology or write about it
Apart from promoting this idea, I have also implemented notes and shared facts with these I woke with, for instance I proposed in one of my write-up that ..
“The University clinic and its staff and other health professionals around this institution who treat patients/students or study the art of healthy living, must learn the arts of creative expression to be able to communicate complex concepts about health and its treatment in order to effectively infuse the idea to patients and subsequently for research,
I wrote that because creative expression can also prepare them when called upon frequently to speak to the media and to various groups and organizations about topics relating to health and their experience in the University
I ask the school community to learn because every journey starts from home and
With the help of the University information unit, I will help in the brainstorm, draft, edit, revise, and proofread over extended periods of time and read the possible topics they send, below is my statement in one of the write-up
“I want to help with the development of your writing ability because I believe you can write essays that are sophisticated, witty, humorous, intelligent, and mature. Please don't sell yourself short on this assignment by putting it off until “next time”.
Your essay will be published in the anthology; nuance of the bells and it will become a hit, linkages and other schools, and prospective students will read it. If you write a great essay, rest assured, you are going to have readers and fans that will mail you.
The anthology neither expects you nor wants you to bend the truth but seek your own idea. We do ask you to wrestle, if needed, with how to tell a difficult story in a way that is publicly palatable so that no one is needlessly embarrassed.
The process for the assignment is this: You will write the best essay you can. You should solicit comments from friends and family. This may be a good time to support your fellow in the group I have set up “nuance4dbells@yahoogroups.com.
If you are stuck or want help with your writing along the way, and if you want personal comment email me to request a meeting and I’ll try to accommodate you.
Thanks
Sylvester Omosun
Administrative Officer 11
(Publicity/info)
http://www.bellsuniversity.org/
